Some weeks, the world feels like a mess, and honestly, so does my brain. Right now, I’m grappling with a lot—frustration, uncertainty, and a deep desire to do something meaningful.

This all reminds me why I built my business in the first place: to create a space where values, action, and community intersect while helping me build a thriving life for me and my clients.

So today, I’m sharing what’s been on my mind, how I’m turning those thoughts into action, and a small-but-mighty tweak that could make your business life easier.

Brain Dump: What’s on My Mind

Unfortunately, what’s on my mind is the dumpster fire that is our government right now and what the next 4 years will be like. In 2016, I was mad and motivated. This year, I feel defeated and hopeless (most of the time).
​
The recent Feminist Founders Community Call did help me feel a tad bit more positive. Or more like it reminded me that I see my business as a political act (I talk about that more on this episode of Big Brave Business).

I walked away from that session with this…

I believe in a world...

• where all people have the resources, opportunities, and power to thrive
• where the planet and its inhabitants are held as sacred
• where the words “because its always been that way” are not accepted
• where individuality and community are in supportive balance

My business can help create the world I envision by…

• leading with my values
• supporting underrepresented communities with my voice, money, and time
• rejecting harmful practices and paradigms
• embracing the uniqueness of my clients and collaborators
• holding space for connection, curiosity, and compassion

Now, I need to put action behind those words.
​
Lastly, here’s my January 2025 Business Review.

Because I will be landing in your inbox 3 times a week now, I won’t be sending these reviews as separate emails. Instead, I’ll share them in the Wednesday Newsletter (Chat GPT and I are still working on an official name).

And as a reminder…

• Mondays will be system and business tips
• Wednesdays will be a traditional newsletter like this
• Fridays will be more of a sales email

You can update your preferences if you don’t want to receive one of these weekly emails. Just click the link at the bottom of this email.
​

​

Practical Magic: A Quick Fix for Your Business

Each week, I’ll drop a quick, actionable tip to help you simplify, streamline, or stress less in your business. Think of it like finding a shortcut on a road trip—small tweaks that make a big impact.

This week…
Feeling overwhelmed with client inquiries?

Try a 2-step intake process: a clear pre-qualifying form and an automated email response. Easy, simple, and way less stressful.

Example form questions…

Which of my services are you most interested in? Select an option below.

1. Service 1 (investment = $500)
2. Service 2 (investment = $3000, payment plans available)
3. Service 3 (investment = $5000, payment plans available)

Helps eliminate folks who don’t currently have the budget to work with you.

How can I be of the most help to you and your business?

Helps you get a sense of whether or not they understand what you do.

Please share the core values you use to lead you in decision making for your business.

Helps you see if you are a match on values and vibe.

​

​

The Geeky Spotlight: What I’m Nerding Out On

My partner showed his love for me by sitting down and watching ALL 15 seasons of Supernatural. Now he’s moved on to Lucifer. He’s obviously committed to making this work.
​
To show him how much I adore and appreciate him, I watched season 1 of Altered Cardon and am now watching The Expanse. Happy with both.

And we both enjoyed a good rewatching (for probably the 20th time) of Underworld this past weekend. And ready to watch the entire franchise (again).

As for books, I just finished Dark Lover (Black Dagger Brotherhood #1) by J.R. Ward because friends raved about it. Sadly, I gave it 2.5 stars. Which is weird since it’s vampires and romantasy. Time to hit Booktok for some recommendations (unless you have one you’d like to share).

​

​

Collaborator Spotlight: Meet an Incredible Human

Because no one builds great things alone.

I’m excited to share a new section on my website called Favorites. I’m sharing my favorite places to hang out and connect with other online business owners, my favorite podcasts, AND the online service providers and coaches I trust and recommend (there's still a few to add, so keep checking the page).

🔗 Check it out here: https://www.jackihayes.co/favorites​

​

​

What’s Coming Up: Your Insider Look

Expect to be hearing more about my new service… Support Passes. I’ll be sharing more about these in tomorrow’s email, so keep an eye out.
​
I’m also recording episodes for Season 8 of Here’s What I Learned. I’ll be including some solo episodes (eek), so if you have topic suggestions or questions you want answered, click reply and let me know.

​
​

Have we met? Hi, I'm Jacki Hayes. I love to read (especially smutty romantasies featuring faeries or vampires), climb and then fall off bouldering walls, and camp in a tent. I'm a Mani-Gen, Enneagram 5, and enormous MCU geek.

If you know how you want your clients to feel, but you just don’t know how to make that happen… it's time for Lead To Love.

Build a client experience that gives your clients main character energy, cherished at every turn, AND supports how you work and think! Learn more.

​
​