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It’s been a week. And honestly, the weight of everything is heavy right now. Between watching the world burn (sometimes literally) and running a values-driven business, it’s easy to feel like we’re just treading water. But here’s the thing—I refuse to let exhaustion or overwhelm dictate my choices. Instead, I’m focusing on what I can control.

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What’s on My Mind

Last week, my thoughts on money and “money mindset” really resonated with some of you. Not surprising—I’m not alone in this.

This week, my mind is on something bigger: our government (though let’s be real, money is never not on my mind). If I thought 2016-2020 was a shit show, I don’t even have the words for this. Disheartening. Terrifying. Fucking ridiculous.

Their strategy is working—burning us out until we’re too exhausted to fight back. I refuse to let that happen. I have a few ideas on how to push forward, but I want to hear from you.

What actions are you taking to combat the hate and the legislation that is a result of hate?

I’ll share some of your ideas next week (anonymously) for those of us looking for direction.
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Now, let’s talk about something else that shouldn’t feel overwhelming—your business.

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A Quick Fix for Your Business

Ever feel like your client experience is just… meh? You want it to be smooth and seamless, but instead, it feels clunky, overwhelming, or just not you.

The good news? A great client experience doesn’t have to be complicated. It just needs to work—for you and your clients.

In my latest blog, I break down a human-first approach to designing a seamless client journey.

If your client process feels messy, confusing, or just not quite right, don’t worry—you’re not alone. Check out the full blog for tips on building a system that feels natural, easy, and actually helps you grow.

👉 Read the full blog to start designing a client experience that truly converts and delights!

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What I’m Nerding Out On

Are your clients feeling the main character energy they deserve?

In my 5 Minute Masterclass on the Playhouse Friends Podcast, I'm sharing the secret sauce to crafting unforgettable client experiences that aren't just about loyalty, but about making your work more rewarding too!

Want to create an unforgettable client experience? Here’s how:

✅ Ask yourself: How do I want my clients to feel?
​✅ Make sure every interaction reflects that energy.
✅ Infuse your business values into your process.
✅ Don’t shy away from feedback—it helps you improve.

Your clients deserve an experience as authentic as you are. Let’s make it happen.

Catch the episode tomorrow and get ready to see your clients glow!

And while you wait for my episode you can listen to…

• Monday, Feb 17 – From Contacts to Collaborations with Deanna Seymour
• Tuesday, Feb 18 – Step-by-Step Guide to Leaving Social Media with Amelia Hruby
• Wednesday, Feb 19 – Tools for Body Liberation with Tiana Dodson

And then catch Tonya Kubo and Gwen Bortner Friday when they talk about – So-Called Good Advice, Defining Success, and Why Context Matters

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Meet an Incredible Human

Meet Rachel Lee—Branding Genius, Creative Badass, and All-Around Delight.

I met Rachel Lee during a virtual networking call and knew right away that I wanted to get to know her better. It was her pink cat ear headset, geeky decor, and upbeat vibe that won me over. Not long after, I interviewed her for an episode of Here’s What I Learned (listen here).
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Rachel is the Co-Founder and Chief Creative Unicorn of Neo Genesis, a personal branding agency for creatives & misfits who are sick of hiding and are finally ready to show up online exactly as they are.

Whether you’re starting fresh, levelling up, or just figuring it out as you go, Rachel’s got your back with her signature, 1-week brand transformations that will help you show up confidently and attract those dream opportunities you’ve been dying to get!

When Rachel’s not saving brands from themselves, you’ll probably find her doodling on her iPad, blasting EDM on a run, or getting cozy with her cat.
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Your Insider Look

This Friday, I’m pulling back the curtain on how I built the client experience for my support passes using my Lead to Love framework.

I’ll walk you through each phase—how I ensure clients feel supported, how I balance efficiency with a personal touch, and how you can do the same in your own business.

If your client experience feels clunky or overwhelming, this breakdown will show you how to create a seamless, human-first process that actually works—without unnecessary complexity.

No fluff, just real insights you can apply immediately. Can’t wait to share!
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Until next time,

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Have we met? Hi, I'm Jacki Hayes. I love to read (especially smutty romantasies featuring faeries or vampires), climb and then fall off bouldering walls, and camp in a tent. I'm a Mani-Gen, Enneagram 5, and enormous MCU geek. Want to connect? Book a Connections Call. ​ ​Before you go… Did someone forward this to you? That means they think you’re the kind of business owner who values strategy over chaos and clients over constant hustle. If they’re right, you can get these emails straight to your inbox—no middleman required. Subscribe here.​ And if you know someone who could use a little more simplicity and sanity in their business, go ahead and pass this along. One good email can change how they work (or at least save them from another “just hustle harder” sales pitch). Jacki